Thrive Perspectives

AI in ESG Strategy: Why Human Oversight is Non-Negotiable
Jane Dennyson Jane Dennyson

AI in ESG Strategy: Why Human Oversight is Non-Negotiable

AI tools are changing how companies approach ESG - drafting policies, automating reporting, and saving time for lean teams. For mid-sized businesses, this acceleration is powerful. But speed alone isn’t enough. ESG needs to be credible in the eyes of customers, investors, and regulators - and credibility requires human oversight. At Thrive, we see the blend of AI efficiency and human expertise as the winning formula.

Read the full blog to learn how to use AI as an accelerator without risking trust.

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Materiality Still Matters: Working Out Where to Focus
Jane Dennyson Jane Dennyson

Materiality Still Matters: Working Out Where to Focus

A materiality assessment helps mid-sized businesses focus their sustainability efforts on what matters most - to customers, investors, and the business itself.

In this post, we explain how materiality brings clarity, streamlines activity, and strengthens strategy. Plus, how Thrive’s Materiality Workbook can help you cut through the complexity and get started with confidence.

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How to Win Public Contracts in 2025: Sustainability Essentials for Mid-Sized Suppliers
Claire Kennedy Claire Kennedy

How to Win Public Contracts in 2025: Sustainability Essentials for Mid-Sized Suppliers

Public Sector Procurement: What’s Changing and What Mid-Sized Suppliers Need to Do

Public sector procurement is evolving - with updated rules now in force and a new Social Value Model becoming mandatory from October 2025. These changes affect how contracts are evaluated, how sustainability is measured, and how suppliers are expected to deliver.

This blog breaks down what’s changed, what’s coming, and what mid-sized businesses should be reviewing to stay aligned with current public sector requirements.

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Building Trust: Sustainability as the New Standard
Jane Dennyson Jane Dennyson

Building Trust: Sustainability as the New Standard

In B2B commerce, trust is the backbone of successful, long-term partnerships. Customers and investors only work with partners they see as trustworthy, reliable, ethical, and aligned with their values and goals.

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Unlocking Growth with Your Sustainability Plans
Claire Kennedy Claire Kennedy

Unlocking Growth with Your Sustainability Plans

Mid-sized companies form the backbone of the UK economy, contributing £1.3 trillion annually and employing 26% of the workforce. With turnovers between £25 million and £250 million, these firms earn their title as the “critical middle” thanks to their outsized economic impact. 

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ESG in Private Equity: A Lever for Value Creation (Not Just Reporting)
Jane Dennyson Jane Dennyson

ESG in Private Equity: A Lever for Value Creation (Not Just Reporting)

In Private Equity (PE), ESG is often considered a compliance issue. It’s seen as reporting, box-ticking, and more of a burden than a benefit. We’d like to challenge this mindset by demonstrating that when implemented correctly, ESG can be a powerful asset for both your PE firm and your portfolio companies.

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Thrive is Five - Part II
Jane Dennyson Jane Dennyson

Thrive is Five - Part II

Five years into Thrive, the sustainability landscape has transformed. While Part I reflected on Thrive’s journey, this section explores where businesses stand today and what’s next.

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Thrive is Five - part I
Jane Dennyson Jane Dennyson

Thrive is Five - part I

As Thrive turns five, the Founder, Jane Dennyson gives a personal reflection on why they started, how much impact they really have achieved and considers what’s next for the consulting firm.

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UK ESG Legislation Update: What's Coming & How to Prepare
Jane Dennyson Jane Dennyson

UK ESG Legislation Update: What's Coming & How to Prepare

Whilst It might seem like new ESG (Environmental, social and governance) disclosure legislation is announced every week, the UK is one the last countries to formalise requirements. 

But that’s about to change (in early 2025) as the UK looks to endorse their own Sustainability Reporting Standards (UK SRS).

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Focus on the result, not the words
Jane Dennyson Jane Dennyson

Focus on the result, not the words

‘ESG’ and ‘sustainability’ are simply terms with evolving definitions that exist to provide a framework for organisations to balance short-term profit-seeking with longer-term responsible practice and commercial resilience. 

They enable the implementation, measurement and communication of societal and environmental impacts while meeting stakeholder expectations.

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Sustainability Reporting: 4 Principles to keep front of mind
Jane Dennyson Jane Dennyson

Sustainability Reporting: 4 Principles to keep front of mind

At its core, ESG reporting isn't just about compliance—it drives action and accountability. Addressing the ESG factors that are most material to your business is essential for future commercial success, and your business’ role in driving positive change. Here are 4 principles to keep front of mind as you develop your next report.

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Attracting Investment in Fintech: Is Your ESG Approach a Help or a Hindrance?
Jane Dennyson Jane Dennyson

Attracting Investment in Fintech: Is Your ESG Approach a Help or a Hindrance?

In today's investment landscape, a solid ESG (Environmental, Social, and Governance) approach is more than just a buzzword—it's a vital component of risk management and future resilience. For fintech companies, where growth and scrutiny are intense, investors are looking for more than vague promises. They want a clear plan, data-backed progress, and effective governance.

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Case study: ESG gap analysis for an AIM-listed fintech company
Jane Dennyson Jane Dennyson

Case study: ESG gap analysis for an AIM-listed fintech company

One of the challenges fintech companies face is evolving their ESG position at the same pace as growing their business. In 2023, we worked with an AIM-listed fintech that was feeling the pressure to meet increasing investor and client demands across environmental, social and governance issues.

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How does ESG drive commercial value?
Claire Kennedy Claire Kennedy

How does ESG drive commercial value?

We are often asked what evidence exists to demonstrate the value strong ESG performance brings to a business. A recent McKinsey study, ‘The triple play: Growth, profit, and sustainability’ 1 is a good example, outlining an evidence based case for ESG driving shareholder returns, demonstrating the commercial value of pursuing financial performance in a way that effectively addresses environmental, social and governance factors.

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Double Materiality: One of the fundamentals
Claire Kennedy Claire Kennedy

Double Materiality: One of the fundamentals

Undertaking a ‘Double Materiality Assessment’ is one of the most insightful, informative and important actions a company can take.

The results will set your business up for success, arming you with a deep understanding which topics are most important to your stakeholders and therefore your business.

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